Kooku's Gamble: Chull-Dhulai's Impact on Indian Streaming
Kooku's Bold Play for the Streaming Crown Kooku, a relatively new entrant in India's competitive streaming market, is making a significant gamble with its first original series, the action-drama Chull - Dhulai. This move marks a departure from simply licensing content, a risky strategy against established giants like Netflix and Hotstar. Their focus on action-dramas represents a calculated risk, aiming to tap into a popular genre while facing immense competition....